Business Analysis Of The Print Shop Accounting Essay

The Print Shop and Anglian Digital Solutions have been merchandising since 1998 and prides itself on quality and dependability. We produce both litho-printing aimed at medium to long tallies, and digital printing for print tallies of up to 1000 transcripts. Both of our printing services are backed with our in-house design studio to assist give your concern the border. We like to impart our client ‘s demands right, bring forthing your merchandise in the most cost effectual manner so we have split the company into two different concern watercourses. The Print Shop for all lithographic demands and Anglian Digital Solutions for digital print. All citations are channeled into the right concern watercourse to give you value for money.Accounting:Accounting is the art of recording, sum uping, coverage, and analysing fiscal minutess. An accounting system can be a simple, useful cheque registry, or, as with Microsoft Office Small Business Accounting 2006, it can be a complete record of all the activities of a concern, supplying inside informations of every facet of the concern, leting the analysis of concern tendencies, and supplying penetration into future chances. When you study accounting you are basically larning this specialised linguistic communication. This is because the information required by most organisations is really similar and can be broken down into three chief classs:Operating InformationThis is the information that is needed on a daily footing in order for the organisation to carry on its concern. Employees need to acquire paid, gross revenues need to be tracked, the sums owed to other organisations or persons need to be tracked, the sum of money the organisation has needs to be monitored, the sums that clients owe the organisation demand to be checked, any stock list demands to be accounted for: the list goes on and on.AFiscal Accounting InformationThis is the information that is used by directors, stockholders, Bankss, creditors, the authorities, the populace, etcaˆÂ ¦ to do determinations affecting the organisation and its operations. Shareholders want information about what their investing is deserving and whether they should purchase or sell portions, bankers and other creditors want to cognize whether the org anisation has an ability to pay back money Lent, directors want to cognize how the company is making compared to other companies. This type of information would be really hard to pull out if every company used a different system for entering their fiscal place. Fiscal accounting information is capable to a set of land regulations that dictate how the information is reported and this ensures uniformity.AManagerial Accounting InformationIn order for the directors of a company to do the best determinations for a company they need to hold specific information prepared. They use this information for three chief direction maps: planning, execution and control. Fiscal information is used to put budgets, analyze different options on a cost footing, and modify programs as the demand arises, and control and supervise the work that is being done.ABalance SheetA Balance Sheet is a position study that shows information about the organisation ‘s resources at one given clip. Examples of info rmation found on a balance sheet are how much hard currency is in the bank, what is owed to creditors, and the value of the company ‘s assets.Income StatementAn Income Statement ( besides called a Statement of Net incomes, Statement of Operations, or a Net income and Loss Statement ) is a study that shows the flow of grosss ( sums earned from concern activity ) and disbursals ( sums paid in the class of operations ) over a given period of clip, typically a month, one-fourth, or twelvemonth.Statement of Cash FlowAs the name suggests, this is besides a flow statement that inside informations the motion of hard currency through the organisation over a specified period.AThe whole intent of accounting is to supply information that is utile and relevant for interested paras when doing determinations sing the company and its operations. In order to make that efficaciously, a specific linguistic communication and subsequent regulations have been developed for users of the information. By larning accounting you learn these regulations and can so pass on fiscal information with others in a comprehendible and comparable mode.Finance Operation:It is an authorization which is discerning with finding the criterions and determinations doing. It besides function allocates resources, including the geting, puting, and managing of resources. These maps are performed in all organisations, irrespective of their sizes, legal signifiers of organisation and they contribute to the endurance and growing of the house. Finance maps are concerned with the basic concern activities of a house, in add-on to external environmental factors which affect basic concern activities, viz. , production and selling. Current fiscal factors impacting the finance map include: Pressures to optimise fiscal public presentation Frequent alterations in accounting criterions Increased coverage and revelation demands Increased conformity demandsAccounting Techniques:Control techniques provide directors with the type and sum of information they need to mensurate and supervise public presentation. The information from assorted controls must be tailored to a specific direction degree, section, unit, or operation. To guarantee complete and consistent information, organisations frequently use standardised paperss such as fiscal, position, and undertaking studies. Each country within an organisation, nevertheless, uses its ain specific control techniques, described in the undermentioned subdivisions.Fiscal controls:After the organisation has schemes in topographic point to make its ends, financess are set aside for the necessary resources and labour. As money is spent, statements are updated to reflect how much was spent, how it was spent, and what it obtained. Directors use these fiscal statements, such as an income statement or balance sheet, to supervise the advancement of plans and programs. Fiscal statements supply direction with information to supervise fiscal resources and activities. The â€Å" income statement † shows the consequences of the organisation ‘s operations over a period of clip, such as grosss, disbursals, and net income or loss. The â€Å" balance sheet † shows what the organisation is deserving ( assets ) at a individual point in clip, and the extent to which those assets were financed through debt ( liabilities ) or proprietor ‘s investing ( equity ) . Fiscal audits, or formal probes, are on a regular basis conducted to guarantee that fiscal direction patterns follow by and large accepted processs, policies, Torahs, and ethical guidelines. Financial ratio analysis examines the relationship between specific figures on the fiscal statements and helps explicate the significance of those figures: Liquidity ratios: step an organisation ‘s ability to bring forth hard currency. Profitability ratios: step an organisation ‘s ability to bring forth net incomes. Debt ratios step an organisation ‘s ability to pay its debts. Activity ratios: step an organisation ‘s efficiency in operations and usage of assets. In add-on, fiscal duty centres require directors to account for a unit ‘s advancement toward fiscal ends within the range of their influences. A director ‘s ends and duties may concentrate on unit net incomes, costs, grosss, or investings.Budget controls:A budget depicts how much an organisation expects to pass ( disbursals ) and earn ( grosss ) over a clip period. Sums are categorized harmonizing to the type of concern activity or history, such as telephone costs or gross revenues of catalogs. Budgets non merely aid directors plan their fundss, but besides assist them maintain path of their overall disbursement. Budget development processes vary among organisations harmonizing to who does the budgeting and how the fiscal resources are allocated. Some budget development methods are as follows: Top-down budgeting: Directors prepare the budget and direct it to subsidiaries. Bottom-up budgeting: Figures come from the lower degrees and are adjusted and coordinated as they move up the hierarchy. Zero-based budgeting: Directors develop each new budget by warranting the jutting allotment against its part to departmental or organisational ends. Flexible budgeting: Any budget exercising can integrate flexible budgets, which set â€Å" meet or round † criterions that can be compared to outgos.Selling controls:Selling controls help supervise advancement toward ends for client satisfaction with merchandises and services, monetary values, and bringing. The following are illustrations of controls used to measure an organisation ‘s selling maps: Market research gathers data to measure client needs-information critical to an organisation ‘s success. Ongoing market research reflects how good an organisation is run intoing clients ‘ outlooks and helps expect client demands. Marketing statistics step public presentation by roll uping informations and analysing consequences. In most instances, competence with a computing machine spreadsheet plan is all a director needs. Directors look at selling ratios, which step profitableness, activity, and market portions, every bit good as gross revenues quotas, which step advancement toward gross revenues ends and aid with stock list controls. Unfortunately, scheduling a regular rating of an organisation ‘s selling plan is easier to urge than to put to death.Human resource controls:Human resource controls aid directors modulate the quality of freshly hired forces, every bit good as proctor current employees ‘ developments and day-to-day public presentations. On a day-to-day footing, directors can travel a long manner in assisting to command workers ‘ behaviours in organisations. They can assist direct workers ‘ public presentations toward ends by doing certain the ends are clearly set and understood. Directors can besides establish policies and processs to assist steer workers ‘ actions. Common control types include public presentation assessments, disciplinary plans, observations, and preparation and development appraisals. Because the quality of a house ‘s forces, to a big grade, determines the house ‘s overall effectivity, commanding this country is really important. Performance restrictions: Although direction information systems have the possible to increase overall public presentation, replacing long-time organisational employees with information systems engineering may ensue in the loss of adept cognition that these persons hold. Additionally, computerized information systems are expensive and hard to develop. After the system has been purchased, organizing it-possibly with bing equipment-may be more hard than expected. Consequently, a company may cut corners or put in the system heedlessly to the hurt of the system ‘s public presentation and public-service corporation. And like other sophisticated electronic equipment, information systems do non work all the clip, ensuing in dearly-won downtime. Behavioral restrictions: Information engineering allows directors to entree more information than of all time before. But excessively much information can overpower employees, cause emphasis, and even slow determination devising. Therefore, pull offing the quality and sum of information available to avoid information overload is of import. Health hazards: Potentially serious health-related issues associated with the usage of computing machines and other information engineerings have been raised in recent old ages. An illustration is carpal tunnel syndrome, a painful upset in the custodies and carpuss caused by insistent motions ( such as those made on a keyboard ) . Regardless of the control processes used, an effectual system determines whether employees and assorted parts of an organisation are on mark in accomplishing organisational aims.Statistical Techniques to Test a Hypothesis:A statistical hypothesis trial is a method of doing statistical determinations utilizing experimental informations. In statistics, a consequence is called statistically important if it is improbable to hold occurred by opportunity. The phrase â€Å" trial of significance † was coined by Ronald Fisher: â€Å" Critical trials of this sort may be called trials of significance, and when such trials are available we may detect whether a 2nd sample is or is non significantly different from the first. Hypothesis testing is sometimes called confirmatory informations analysis, in contrast to exploratory informations analysis. In frequence chance, these determinations are about ever made utilizing null-hypothesis trials ; that is, 1s that answer the inquiry â€Å" Assuming that the void hypothesis is true, what is the chance of detecting a value for the trial statistic that is at least every bit utmost as the value that was really observed † ? One usage of hypothesis testing is make up one's minding whether experimental consequences contain adequate information to project uncertainty on conventional wisdom. Statistical hypothesis testing is a cardinal technique of frequents statistical illation, and is widely used, but besides much criticized. The chief direct option to statistical hypothesis testing is Bayesian illation. However, other attacks to making a determination based on informations are available via determination theory and optimum determinations. The critical part of a hypothesis trial is the set of all results which, if they occur, will take us to make up one's mind that there is a difference. That is, do the void hypothesis to be rejected in favour of the alternate hypothesis.Undertaking 2:Identifying Users of Accounting Information:So accounting exists in order to supply information for interested parties to do determinations, now we can logically inquire: ‘Who are these interested parties? ‘ and ‘For what sort of determinations is accounting information required? ‘ Figure 1.1 shows the major groups of people who have an involvement in an organisation. The figure relates to a private sector concern but minor changes in the rubrics of the participants would do it every bit relevant to any organisation – for illustration, a authorities section, a local authorities unit, a charity, a nationalized industry, a school or a college. Staying with the illustration of a private endeavor concern, we can place the types of determination that each of the participants might necessitate to do with regard to the organisation and the information required. These are as follows: proprietors, the authorities, direction, clients, providers of goods and services, loaners, employers, rivals and anteroom groups.OwnersAOwners are concerned with doing two types of determinations: Investing determinations ; and Stewardship decisions.A Investing determinations are chiefly concerned with increasing the wealth of the proprietors. Those who own concerns usually do so with the purpose of increasing their wealth. Therefore, proprietors will wish to measure the extent to which the concern has generated fiscal benefits ( net incomes etc. ) and the likely future chances of the concern. They will besides wish to measure the grade of hazard associated with their investing in the concern. Information associating to associated hazards and returns will be utile when make up one's minding whether to keep or sell their ownership involvement in the concern. In larger concerns, the proprietors tend non to exert daily control over the activities of the concern. Alternatively, directors will frequently run the concern on behalf of the proprietors. This possible struggle creates a demand among proprietors to have accounting information from the directors that reveals how the resources of the concern have been used. The proviso of information by directors to proprietors for this intent is referred to as stewardship accounting. Government: A authorities may necessitate information from a concern for a assortment of grounds including revenue enhancement, ordinance, economic direction and authorities contracts. Tax: A Businesss are taxed on the footing of their accounting net incomes ( capable to certain accommodations ) ; authorities ( in the signifier of the Inland Revenue ) needs information on each concern in order to make up one's mind how much revenue enhancement to charge. Economic direction: Governments may besides utilize accounting information associating to concerns to assist in the general direction of the economic system. For illustration, accounting information may be utile in make up one's minding whether to give support to concerns in a peculiar industry.Fiscal Statement Restrictions:The first restriction is that they are ever in the past tense†¦ they look back, non in front. Second, they merely reflect fiscal minutess. So all the of import things that are go oning in the company, the industry and the market place are non reflected†¦ has at that place been a direction reorganization, has the company fallen behind in merchandise development or engineering, has a rival late introduced a great merchandise, are at that place pending ordinances that will impact the company. Many things can impact the computation of ratios and do comparings hard. The restrictions include: The usage of estimations in apportioning costs to each period. The ratios will be every bit accurate as the estimations. The cost rule is used to fix fiscal statements. Financial information is non adjusted for monetary value alterations or inflation/deflation. Companies have a pick of accounting methods. These differences impact ratios and do it hard to compare companies utilizing different methods. Companies may hold different financial twelvemonth ends doing comparing hard if the industry is cyclical. Diversified companies are hard to sort for comparing intents. Fiscal statement analysis does non supply replies to all the users ‘ inquiries. In fact, it normally generates more inquiries.Non Financial Key Performance Indexs:Non-financial cardinal public presentation indexs, or KPIs, enable companies to mensurate the consequences of theirA † corporate duty and sustainability † A enterprises. By integrating the appropriate KPIs into their procedure, companies can derive a more comprehensive apprehension of how good they are run intoing their corporate duty aims. As organisations embark on environmental, societal and governance enterprises, they are detecting that fiscal steps entirely do non supply an accurate appraisal of their corporate duty advancement. For illustration, traditional fiscal indexs do non to the full capture all facets of a company ‘s relationships with its clients, employees and providers, or stand for its attempts with regard to sustainability.Budgets and Budgetary Function:Budget:A budget is a program expressed in quantitative, normally pecuniary term, covering a specific period of clip, normally one twelvemonth. In other words a budget is a systematic program for the use of work force and material resources. In a concern organisation, a budget represents an estimation of future costs and grosss. Budgets may be divided into two basic categories: Capital Budgets and Operating Budgets. Capital budgets are directed towards proposed outgos for new undertakings and frequently require particular funding. The operating budgets are directed towards accomplishing short-run operational ends of the organisation, for case, production or net income ends in a concern house. Operating budgets may be sub-divided into assorted departmental of functional budgets.The chief features of a budget are:1. It is prepared in progress and is derived from the long-run scheme of the organisation. 2. It relates to future period for which objectives or ends have already been laid down. It is expressed in quantitative signifier, physical or pecuniary units, or both. Different types of budgets are prepared for different purposed e.g. Gross saless Budget, Production Budget, Administrative Expense Budget, Raw-material Budget etc. All these sectional budgets are afterwards integrated into a maestro budget, which represents an overall program of the organisation.Budgetary Control:No system of planning can be successful without holding an effectual and efficient system of control. Budgeting is closely connected with control. The exercising of control in the organisation with the aid of budgets is known as budgetary control. The procedure of budgetary control includes: 1. Preparation of assorted budgets. 2. Continuous comparing of existent public presentation with budgetary public presentation. 3. Revision of budgets in the visible radiation of changed fortunes. A system of budgetary control should non go stiff. There should be adequate range of flexibleness to supply for single enterprise and thrust. Budgetary control is an of import device for doing the organisation. More efficient on all foreparts. It is an of import tool for commanding costs and accomplishing the overall aims.Alternate Methods for Cost Analysis:There is a assortment of attacks to be analysis, the suitableness of any of which depends upon the intent of an appraisal and the handiness of informations and other resources. It is seldom possible or necessary to place and quantify all costs and all benefits ( or outcomes ) , and the units used to quantify these may differ. Main types of cost analysis include the undermentioned. Cost-of-illness analysis: a finding of the economic impact of an unwellness or status ( typically on a given population, part, or state ) e.g. , of smoke, arthritis or pressure sores, including associated intervention costs Cost-minimization analysis: a finding of the least dearly-won among alternate intercessions that are assumed to bring forth tantamount results Cost-effectiveness analysis ( CEA ) : a comparing of costs in pecuniary units with results in quantitative non-monetary units, e.g. , reduced mortality or morbidity Cost-utility analysis ( CUA ) : a signifier of cost-effectiveness analysis that compares costs in pecuniary units with results in footings of their public-service corporation, normally to the patient, measured, e.g. , in QALYs Cost-consequence analysis: a signifier of cost-effectiveness analysis that presents costs and results in distinct classs, without aggregating or burdening them Cost-benefit analysis ( CBA ) : compares costs and benefits, both of which are quantified in common pecuniary units.Restrictions of Budgetary Controls:The aim of direction accounting is to assist directors accomplish the missions and schemes established for their endeavor. It is a subdivision of accounting that provides fiscal and other information to directors. A cardinal function for direction comptrollers is to set up the control systems used to accomplish organisational ends and minimise hazards. One of the most of import of these is budgetary control, a powerful tool that encourages planning, sets mileposts, evaluates public presentation and suggests waies for betterment. Management comptrollers besides develop information systems that communicate strategic and operational precedences to managerial determination shapers. The aim of this class is to assist participants better understand the function and operation of the budget control and to locate it within the larger context of direction control. Using cognition already acquired in earlier degrees of the MBA plan, this class will allow pupils to get cognition on: – the public-service corporation and operation of a budget control procedure ; – the design of the budgetary control system as a map of the organisational scheme ; – the finding of cost behaviour ; – the usage of budgets to pull off grosss, costs and net incomes ; – the relationship between direction control and organisational construction ; – the organisation of fiscal information in a comprehendible, flexible, accessible and utile signifier to authorise determination devising ; – the rating of public presentation for different administrative units within the organisational construction ; – the development and usage of non fiscal public presentation steps.Undertaking 3:Business Evaluation:It is a procedure and a set of processs used to gauge the economic value of an proprietor ‘s involvement in a concern. Evaluation is used by fiscal market participants to find the monetary value they are willing to pay or have to consummate a sale of a concern. In add-on to gauging the merchandising monetary value of a concern, the same rating tools are frequently used by concern valuators to decide differences related to estate and gift revenue enhancement, divorce judicial proceeding, allocate concern purchase monetary value among concern assets, set up a expression for gauging the value of spouses ‘ ownership involvement for buy-sell understandings, and many other concern and legal intents.Methods for Measuring a Business:Asset AccumulationThe Asset Approach is based on the premiss that it is by and large possible to neutralize the belongings, works and equipmen t ( PP & A ; E ) assets of a company and after paying off the company ‘s liabilities the net returns would accrue to the equity of the company.Discounted hard currency flow methodThis rating method based on free hard currency flow is considered a strong tool because it concentrates on hard currency coevals potency of a concern. Since hazards are non ever easy to find exactly, Beta uses historic informations to mensurate the sensitiveness of the company ‘s hard currency flow, for illustration, through concern rhythms.Market ValueThis rating method is applicable for quoted companies merely. The market value is determined by multiplying the quoted portion monetary value of the company by the figure of issued portions. This rating reflects the monetary value that the market at a point in clip is prepared to pay for the portions. This rating method loosely takes into history the investors ‘ perceptual experiences about the public presentation of the company and the dire ction ‘s capablenesss to present a return on their investings.Corporate Hazard:It is a planetary, full-service concern intelligence and hazard direction house. We offer clients a full suite of services to cut down exposures to planetary hazards, A prehend upon concern chances, andA protect employees and assets. Our clients run or seek to run in many of the universe ‘s emerging markets, A and our services are designed to extenuate the hazards of prospecting and runing in these hard parts. We provide the insight necessary for clients to do of import concern determinations in a timely, efficient and comprehensive mode.Cost of Capital:The cost of capital is the cost of a company ‘s financess ( both debt and equity ) , or, from an investor ‘s point of position â€Å" the expected return on a portfolio of all the company ‘s bing securities. † It is used to measure new undertakings of a company as it is the minimal return that investors expect for suppl ying capital to the company, therefore puting a benchmark that a new undertaking has to run into.Debt vs. Equity:There are two types of funding: equity and debt funding. When looking for money, you must see your company ‘s fiscal strength. The more money proprietors have invested in their concern, the easier it is to pull funding. If your house has a high ratio of equity to debt, you should likely seek debt funding. However, if your company has a high proportion of debt to equity, experts advise that you should increase your ownership capital ( equity investing ) for extra financess. That manner you wo n't be over-leveraged to the point of endangering your company ‘s endurance.Factors Effecting Capital Cost Structures:Business hazard:Hazard associated with the nature of the industry the concern operates and if the concern hazard is higher the optimum capital construction is required.Tax place:Debt capital is regarded as cheaper because involvement payable is deductible f or revenue enhancement intents. Advantage non much for concerns with undiminished revenue enhancement losingss, depreciation revenue enhancement shield as they already have an bing lower revenue enhancement load.Fiscal flexibleness:Depends on how easy a concern can set up finance on sensible footings under inauspicious conditions. Flexibility in raising finance will be influenced by the economic environment ( handiness of rescuers and involvement rates ) and the fiscal place of the concern.Managerial manner:How much to borrow besides depend on directors approach to finance hazard. Conservative directors will usual seek to maintain the debt equity ratio depression.Decision:The concern analysis performed by analyst reduces waste, creates solutions, completes undertakings on clip, Improves efficiency, Document the right demands and it besides reduces the hazard and helps in the growing of the company.

Marketing mix of a beer company Essay

Introduction It was in October 1992 when The Black Sheep Brewery beers first made an appearance in pubs in and around the Yorkshire Dales. The delivery of those first casks of beer over ten years ago began a new era for Paul Theakston, whose family has brewed in Masham for five generations. It also allowed him to put behind him the heartache left by the often acrimonious battles that culminated in the â€Å"old† family firm of T & R Theakston Ltd ending up as part of Scottish & Newcastle Breweries. The events that led to the loss of the Theakston brewery had rumbled on since the early 1970s, with Scottish & Newcastle finally seizing power in 1988. Although they offered him a position, Paul decided corporate life wasn’t for him. What’s more, it would have meant him leaving his beloved Masham. Determined to stay in Masham and being a long, long way from retirement (both age-wise and financially!! ) it didn’t take long for Paul to conclude that it was brewing that he was best at. The decision was made, create a â€Å"new† brewery in Masham. Now Black Sheep Brewery has invested ? 3 million in more production facilities and has boosted by 20 per cent. The company is on course for doubling by 2006 and a new distribution depot is being constructed for completion by the end of 2004. 1. 0 The Marketing Mix on The Black Sheep Brewery The marketing mix is looking at the right product, at the right price, what media to use and to use the right place. These are known as: Product Price Promotion Place Or the four P’s 1a Product Product is defined as a physical good, service, idea, person or place that is capable of offering tangible and intangible benefits that individuals or organisations regard as necessary or that they are prepared to exchange money or something of value for it. Peter, J. Paul, ‘Marketing management: knowledge and skills’ Boston; London: McGraw-Hill). If the product does not provide the services or covers the expected needs from the customer or does not deliver the expectations created by other elements of the marketing mix, then the whole project is not going to work. The name of Black Sheep Ale does not have a marketing reason, and named after thinking and having discussion for long time. A name was needed to reflect the area and history of the place. Sheep have always figured largely in the history of the area. Masham was once an important centre for sheep trading and famous for its sheep fair. However, Sheep Brewery seemed a bit tame. In a timely stroke of inspiration Sue, Paul’s wife, coined the name Black Sheep Brewery. Black Sheep has some different slogans, but has stuck mainly with the slogan of â€Å"Black Sheep Brewery is a modern day miracle†. This is saying to the target market that The Black Sheep Ale is the best, and that there is no bitter beer this good. Although, this has been on since 1992. Also there is a second slogan. The one is also their aim â€Å"a traditional country beer†, which could be linked with the first one, showing that The Black Sheep Ale truly is the one of the best bitter beer. The logo for Black Sheep goes with the name of black sheep and a traditional cottage house. The logo shows that they are focusing on a traditional country beer. Even the font on the bottle is Elizabethan type. It is written with old way, which shows that it is of class and is very traditional. Although the logos and slogans are giving off the appeal that the rich mainly drink Black Sheep Ale, the product (and most other ales, bitter) are mainly consumed by people in the lower classes. Black Sheep, in my opinion, is marketed to men, aged between 35 and about 65 in socio-economic groups not very high. I thought that it would be marketed in these groups because these are the most likely to go down to the pub and drink beers and bitter such as Black Sheep Ale. The packing of Black Sheep is really for marketing purpose. Because of this, there is something about the packing. Black Sheep is sold only in bottles and cash ale. It is not sold in cans. It shows that their quality and their marketing purpose about packing. The Black Sheep Brewery have been brewing since 1992 and now have five Ales on sale. I think that The Black Sheep Brewery has five different of product because of they want to keep always selling the product. In my opinion, they need to focus on younger people as well, with brewing a new beer to get young people attention. Like â€Å"Ice Beer â€Å"two companies named Tetley and Carlsberg formed a partnership in 1993 to make a new product for young people. It was â€Å"Ice Beer†. 1b Promotion Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing. Sales Promotion As Black Sheep is sold in many different ways, they can have numerous different types of sales promotions. They can offer price reductions and Buy One Get One Free, such as at supermarkets, happy hours at pubs, and added value, e. g. extra free. They have also done charity promotions; see Public Relations, and competitions. They don’t actually do many sales promotions, but they sell lots of merchandising. With over 1,000 different items there is definitely something for everyone. They sell numerous items, such as caps, T-shirts, bottle openers. Most of the things that they do is to make more people buy their product over any other beer or ales. The merchandising is a bit different, because most people who choose to wear a caps with the logo of their favourite beer do not look cool, and end up looking stupid. (such as logo of black sheep). I think if they sell something like beer cooler to stock them in it. It will make the consumer feel as if they have the Black Sheep cooler and need to fill it with Black Sheep Ale, this makes them sell more Black Sheep Ale. It’s like they’ve caught them in a net, buy this, and so you can also buy all of these. Sponsorship The Black Sheep sponsors a number of different things. These mostly consist of local events. There are at the Black Sheep Brewery Visitor Centre and in around Masham area. The Black Sheep also sponsors of local drink and food festivals which shows that they are not trying to become popular around UK or the world. It is obvious that the things that The Black Sheep Brewery sponsors event, which are mainly viewed by local people and old people. This shows that The Black Sheep is clearly marketed to people who live in that area and old people. They should be sponsor of some events which known by everyone. As Budweiser does (they are sponsor of Manchester United, the BMW Williams F1 team. ). The events which are viewed, not only by people there, also by people watching at home. Advertising In the beer industry, the beer is bought by beer lovers which mean that advertisements in this case, should be targeted to the beer lovers and makes them understand the qualities of the beer. Normally this kind of product is advertised on TV or some times in undergrounds, sport events like football, rugby or car races. Short-term promotions could be placed in the package or even create brochures of discounts. 1c Place The Black Sheep is sold in different ways (bottle, cash ale). So it is difficult to say what type of distribution method is used. It can be sold in cans, multi-packs, kegs, bottles, from the tap at a pub, etc. The method that is sold by shops or supermarkets would be form the produce, to the shop/supermarket and then on to the retailer. It can also be sold via a wholesaler to a shop, which means that the price goes up 3 times. When sold in a pub, it could even be sent straight from the producer to the pub. The sale of the Black Sheep takes place in lots of different outlets, such as pubs, supermarkets, alcohol stores, off licences, and over the Internet. This means that it can cost a lot to supply it in all the ways that they do. But it also means that they may sell more, because some people are only able to buy it in one way, and if people can’t buy Black Sheep in a way that they would like to, the Black Sheep Brewery won’t make as much money as they could have. So they should try to be found even in a corner shop by customers. 1d Price As I have mentioned before, Black Sheep is sold in a number of ways, so for the Price part of this study, I will look only at the price of their best seller amount sold, which is the Black Sheep Ale 4. 4% of 500 ml. For a bottle of 500 ml, Black Sheep uses completive pricing, which involves giving a price similar to the competitors, psychological pricing, which is pricing to the nearest whole number e. g. ?1. 29. I think that they can also use promotional pricing, which is like free amounts such as 25% extra free or Buy One Get One Free. I think that these types of prices are used so that Black Sheep is bought more than the competitors. Even if the price of Black Sheep is only a few pence cheaper, people tend to buy it rather than another brand, and vice versa, this is because they are always after a bargain, and companies always have to make their prices cheaper than their other competitors to win the competition. Task2 2. 0 Logistic Facilities on Black Sheep Brewery. The Black Sheep Brewery Company should realise that they will need to improve their logistic facilities. Because of the company is on course for doubling production by 2006. In my opinion, they should describe that what mode of transport is appropriate for them and whether is the best for firms to operate their own warehouse and fleet of delivery vehicles or to sub contract all aspect of distribution to a specialist firm. Paul Theakston says that they will probably be working more with wholesalers and the pub companies who continue to buy up the independent pubs in the future. Brewers maintained a high level of control over the market by controlling distribution and routes to market. This was particularly true of draught beer, where brewers maintained a high-cost infrastructure operated on a dedicated basis to maintain control over the supply of The Black Sheep’s own beers from brewery to pub. This operated against the public interest. Brewers marginally-coasted such activities when pricing this service to direct customers, and recovered the costs in margin on beer sales. This excluded wholesalers and independent distributors from supplying beer to such outlets. Inefficiency and extra cost was built into the market with pubs receiving multiple deliveries from brewers with beer and from wholesale suppliers with wines, spirits and other products. Control of distribution provided brewers with the leverage to negotiate solus supply with direct customers restricting market access for other draught beer suppliers and limiting choice for the consumer. Place is trying to get the right level of distribution in the right types of outlets. This is one of the most difficult, yet important marketing activities. In simple terms physical distribution involves getting a product from A to B. Logistics has a very important role to play in the process of distribution. This is because they start off the process and plan it from beginning to end. If they don’t do their job probably then they could end up with no beers in the shops and pubs, which loses sales and therefore profit. Logistics monitor demand for goods and co-ordinate the process from ordering raw materials through to the timely delivery to the warehouse. Physical distribution must balance the need for customer service against the need to minimise costs. It is necessary to plan a physical distribution system carefully taking into account the need for warehouse space, stock, staff etc in order to maximise efficiency. On the other hand it is necessary to keep down costs and get the correct balance between these inputs and outputs and therefore provide an efficient but profitable service. The Black Sheep Brewery. This is the distribution channel that I would advise The Black Sheep Brewery to use: This is the distribution channel that The Black Sheep Brewery already uses, so I think they should also use it for the new products for the future. I think this because it is already set up and working well for their other products and is already in a good area, with experienced staff and known by their existing suppliers. They would need to incorporate this new product into their existing set-up, therefore keeping costs down as their will be no initial start up expense. Because it is already an up and running distribution channel the experienced staff should be able to get it up and running quickly, efficiently and cost effectively. If the Black Sheep Brewery becomes a big success then they might have to build an extension to their already existing warehouse, but if this is necessary it should finance itself. The only slight disadvantage to this type of distribution channel would be that the distribution centre is a middle stage and extra staff would be needed but I think that this is necessary in a large company. I would advise The Black Sheep Brewery to sell their products in a number of different retail outlets: Supermarkets Corner shops (news agencies) Petrol stations Hotels Stadium (e. g. Wembley) TASK 3 3. 0 International operation on Black Sheep Brewery There are over 200 countries around the globe; companies such as The Black Sheep Brewery should consider the key environmental factors before entering new country markets. These factors are known as the C and SLEPT factors, Social/ Cultural, Legal, Economic, Political, Technological, and Competitors. These are the uncontrollable factors that will affect the companies’ decisions, as well as the success of a company. 3a Social/ Cultural A single country may sometimes comprise several nations and independent cultures, and within each of these groups, there may be different religions, languages and attitudes. An example is Canada, where the main language is not just English, but as well as French. These factors affect the buying behaviour of a consumer. There are four categories in social/ cultural factor which marketers should consider before entering new country markets. Firstly, habits and conventions can influence the behaviour of a consumer. For an example, some individuals may not be interested in foreign goods/ products. Secondly, there is the attitudes which affected by religions/ culture. This is considered as an extrapolation of the past, which is a learned behaviour rather than innate behaviour. For an example, some people may only be interested in doing businesses within their own cultures/ groups. The next category is the naivety and ignorance of countries/ cultures. Languages are one of the main factors, some words may have different meanings in different languages, and some of their meanings may be incomprehensible or insulting. Lastly, demographic aspects within a country are to be aware of. The number of population and their growth trends, ethnicity and education level of a country can be used to determine one country’s lifestyle or buying behaviour. 3b Legal Since there is no actual body of law known as international law, there are various legal systems around the globe. Examples are common law and Islamic law. These legal systems concern the pricing of products, import/ export limitations, types of advertising and product safety. For an example, In United States, every state has its own laws. The Black Sheep Brewery should be aware of the laws where they are marketing. 3c Economic Paliwoda suggests that â€Å"Macro-environment is created when trade and transactions take place across, rather than within, national frontiers; but it is important to note that there may well be greater economic environmental differences between different parts of the same country than between countries belonging to the same geographical region. † in his book, â€Å"International Marketing†. This means a single country may have different economic level. For an example, in some rural part of China is suffering from poverty, whereas in some parts of China, such as Hong Kong is to be considered as one of the richest cities in East Asia. Other factors to be aware of are, currencies used, where some countries may have weak currencies due to inflation or recession, also the kind if payment, some countries such as Columbia may pay by coffee beans. Secondly, the general economy, which can be determine by the average income of the public. 3d Political Politics is a very important factor, it can either bring trading partners together or tear them apart. Government policies and attitudes towards imports are different around the globe. Some may set up trade barriers such as high tariffs, high import tax, in order to protect their own brands/ economy, or due to some tensions between countries. On the other hand, some may lower the import restrictions by setting up trade agreements between countries to minimise trade tariffs in bilateral trade exchanges, or to create job opportunities for their public. The Black Sheep Brewery should also be aware of the stability of the host country’s regimes, also the level of government control of company assets. 3e Technological This factor concerns the technological level of a country, such as the existing facilities and infrastructure; some countries may be more â€Å"high tech† than the others. Also the labour skills and training, some countries may have highly skilled labours, some may not. There may be a huge cost of new technology; also some government policies such as green issues may limit the use of some technologies. 3f Competitors Since The Black Sheep Brewery is not the only company around the globe that supply beer there are various alternatives for consumers to choose from. Competitors such as Budweiser and Stella may have taken at least 90% of the consumers in some countries. Marketers should consider whether it is worthwhile to enter such countries. In marketing audit, SWOT analysis suggests that companies should minimise their weaknesses/ threats, and turn them into companies’ strengths/ opportunities. When entering new country markets, there are weaknesses/ threats exist within and outside the company. These are the lacking of time, lacking of internal/ external knowledge and risks of competitors. By using methods of entry such as acquisition or merger can often minimise the weaknesses/ threats and turn them into possible strengths/ opportunities within and outside the company.

Keflavik Paper Company Case Study Example | Topics and Well Written Essays - 2500 words

Keflavik Paper Company - Case Study Example These capital outlays may include a purchase of new machines, modernization of equipments or even introduction of a new product. The capital budgeting process involves commitment of funds by a company in order to receive cash inflows in the future (Baker, 2011). Since funds available for these purposes are limited and the investment opportunities are many, screening and thorough evaluation is the best way to establish whether a proposed project outlay meets a number of set standards for acceptance.Screening entails the process of grouping projects into categories of acceptable and those that are not acceptable. Then from the alternatives, a preference decision is made by selecting the best courses of actions. This procedure also ranks them in order of desirability (Baker, 2011). If this planning is ignored, and the company goes ahead to endorse investment projects without analyzing them, problems are bound to occur. a) Problems Related with Excessive Reliance on a Single Screening Technique.Keflavik Paper will rely on a number of screening and evaluation techniques in order to determine which project to add to their projects portfolio. There are various criteria, which they can employ to determine whether a particular project meets the requirement to invest funds to implement it. Most of these projects will include expansion and diversification investment decisions or even replacement and modernization decisions (Allen, 2010). These projects are aimed at increasing production and also improve operating efficiency and reduce cost. This is reflected in increased profits and where firm replaces obsolete assets with those that operate more economically. The capital budgeting decisions are quite important since their effects continue for many years and entails large amounts of money investments into projects. These resources invested are committed for a long period and it may become hard to mitigate the effects of poor decisions. Thus, the success or failure of the company may rely on a single or relatively few investment decisions (Allen, 2010). Erroneous forecast of requirements of the assets can have grave consequences. If Keflavik Paper Company invests too much into these projects, it may end up incurring unnecessarily high depreciation and expenses. As a result the company may end being less competitive and eventually lose market. Like any other company, Keflavik Paper has scarce capital resources and thus timing is of essence. The various investment decision rules or investment criteria are divided into two distinct categories. First, there are the discounted cash flow techniques, which include net present value, profitability index and internal rate of return. Secondly, there are non-discounted cash flow methods, which comprise criteria such as payback period (Clear, 2011). Non-discounted cash flow techniques can be used to identify the ideal project to include into the company project portfolio. However, these methods of project appraisal do not take into account the project time value of money. Over reliance on these criteria to selecting and screening of projects could cause problems to the company. Payback period criteria attempts to measure the time that a certain project will take into the future to recoup the cost invested into the project. To approve a project the company would have a maximum allowable payback period within its policies, within which investments projects are compared (Allen, 2010). Excessive reliance on pay-back-period as a screening and evaluation technique would result to development of a pool of projects that no longer benefit the company after some years of operation. This is because the criteria do not consider projects’

Case study on the design of a contemporary Civil Engineering project Essay

Case study on the design of a contemporary Civil Engineering project - Essay Example The Strait of Messina Bridge Project The project overview The Strait of Messina bridge project was started in the year 2006 and was designed to end in 2008. Due to problems to do with finance and project budget terminated as suggested by Porter and Prince (2009). However with the election Silvio Berlusconi as the prime minister in 2008, the project was revived the same year. Once Messina bridge project is completed, it will become one of the longest suspension bridges to have been built in the world. The Messina Bridge will be sixty meters wide with twelve traffic lanes and two middle lanes for trains. It will therefore allow about one hundred and forty thousand vehicles and two hundred trains to use the bridge in a day. However there has been a debate of whether the bridge will stand earthquakes and also about its impacts to the environment. The project is still on construction and it has been designed to complete by 2012. The context of the project The historical context of the Str ait of Messina Bridge has been covered with several events. In 1969, different concepts of the bridge construction were offered for competition and among them was the cable-stayed design which later brought the issue of this project. Around 1979, a committee was set up and came up with a study for the crossing bridge as suggested by Lane (2010). Five years later a company by the name Stretto di Messina was established which came up with three ways to construct the bridge. The different ways were, one the suspension bridge, second the floating tunnel and finally the bored tunnel. Evidence was gathered from different experts who dismissed the ideas of the tunnel and advocated for the suspension bridge. The decision on the construction of the bridge raised a lot politically heated debates in Italy. Those supporting the decision argued that it created employment and boosted tourism. Those against it argued that it was unnecessary and the government would first focus on the roads more ef ficient. Some geological concerns were about the history of earthquakes in area would be a challenge to the project. Seismic-tectonic and wind conditions context has also been focused on. The ability of the bridge to overcome seismic effects and wind has been an issue of concern. The bridge once completed will be open fulltime without any traffic interruption due to strong winds. It will use special wind protection barriers capable of maintaining normal traffic movement even in the case of strong wind. The bridge has aerodynamic properties that give it the ability to withstand wind of any speed. In as far as seismic activities are concerned; the bridge has a natural insulation. This natural insulation makes the bridge insensitive to earthquakes. The structure is insulated against physical possibilities such as vibration. According to Simonis (2010), the Messina Bridge is designed to overcome an extreme earthquake which has a magnitude of about 7.1 being focused at about fifteen kilo meters from the site of the bridge. The environmental aspects of the Messina Bridge have caused resentment on the local people and a lot of protest. These aspects include the construction’s impact on the local wildlife and the traditional and poor structure of the region. Some measures have been taken to reduce the environmental impact of the project activities. These include using the tunnel’

Dissertation paraphrasing Essay Example | Topics and Well Written Essays - 8250 words

Dissertation paraphrasing - Essay Example It is a major concern to reduce the carbon emissions by utilizing the clean sources of energy. Most of the power generated in the Saudi Arabia is from the thermal power plants and there is a need to utilize sustainable resources such as wind and solar energy. Jeddah is situated near Mecca and plays a main role in consuming electricity. The Kingdom of Saudi Arabia is a leading country in the middle east of the Arabian Peninsula. The Area covered by the Kingdom of Saudi Arabia is almost twenty one and a half million square kilometres (2,150,000 sq km). Islamic laws are followed in the country and people lead their lives according to Holy Quran and Prophet’s Sunnah. The present monarch of the country is King Abdullah Bin Abdul Aziz who is also guardian of the two holy mosques. The capital city of the country is Riyadh, which is also the biggest city of the country. The total urban area of the city is one thousand five hundred and fifty four square kilometres (1554 sq km). 4.6 million People are residing in the city of Riyadh. The second biggest city of the kingdom of Saudi Arabia with an urban area of seven hundred and forty eight square kilometres (748 sq km) is Jeddah. It located on the coastal line of Red Sea. Almost 3.4 million people are residing in the city of Jeddah. An approximated population of the Ki ngdom of Saudi Arabia is 28.7 million in which 5.6 million people are non-natives and rest are natives. The urban population of the country is almost 82% of the total population. The weather in the Arabian Peninsula is a bit harsh as compared to other places. The Kingdom of Saudi Arabia has coastal as well as desert regions. In the country’s southwest mountains are also present. The Kingdom of Saudi Arabia has both dry and humid weather. The major part of the desert is deserted and except some tribes, no one faces the extreme weather of the

Equity and trust Essay Example | Topics and Well Written Essays - 2750 words

Equity and trust - Essay Example A discretionary trust is a kind of trust, and it can prevail only if a trustee has the core Trust obligation1. For instance , if a settlor creates a trust for the benefit of John Smith with a trust fund of say ? 10,00,000 by appointing Abraham Lincoln as its trustee and to pay any unspent money in that trust to John Smith after 20 years . He also stipulates that within the 20 year, Abraham Lincoln can spend all or any of the trust fund and its income to all or any of the Settlor’s kids or grand kids. The above fall under discretionary trust as John Smith has the authority to decide how to distribute the trust funds for the advantage of the Settlor’s kids or to Abraham Lincoln himself. A fixed trust is one where the trustee may not have any power to select how to divide the trust funds other than the specified beneficiaries2. ... of beneficiaries for whom the trust is meant for and is also known as â€Å" given postulant â€Å" check.4 In IRC v Broadway Cottage Trust5, it was held that so as to fulfil the test of certainty of objects, a whole record of the donees should be recognised failing which the trust would be declared as void or the test is continued to be applicable, particularly for a fixed trust6. In McPhail v Doulton7 , Bertram Baden, as a settlor vested some assets to trustees to divide the income in their complete authority, to employees both present and past of Mathew Hall & Co Ltd or their dependants or relatives. The main issue was whether trust fulfilled the litmus test for certainty of objects and whether it is just a power or a trust8. McPhail case is relating to a discretionary trust where trustees have a crucial obligation to use their discretion to offer benefits to beneficiaries which has been assigned by the settlor to the trustees, and it is not â€Å"just power† given to the trustees by a settlor. Further, the main objective of the discretionary trust is to safeguard both the income and the capital of the fund and as a result, the beneficiaries derive benefits from the outcome of the Settlor’s profligacy. Moreover, discretionary trust is being mainly planned as a tax-avoidance method by making the rights of the beneficiaries under the discretionary trust as vague as those rights are designed more arduous to tax9. In Re Gestetner Settlement10 case, a trust was established for the members of a â€Å"specific class â€Å"as the trustees may choose the beneficiaries as they deem fit from that specified class. IRS argued that the trust was void due to uncertainty, and it was held that under discretionary trust, the trustees have such authority to decide or identify the

King Abdulaziz Essay Example | Topics and Well Written Essays - 1250 words

King Abdulaziz - Essay Example This person was the founder of the present day Saudi Arabia, named as King Abdul Aziz Ibn Al Saud. King Abdul Aziz was born in the city of Riyadh, to the family of King Abdul Rehman. He was brought up under the strict and inflexible vision of his father. His father was so concerned about the teaching of Islam to his son a group of contemporary religious scholars came to teach him the fundamentals of Islam. With the passage of time, he started to show his great array of amazing talents and qualities, which included courage, horsemanship, leadership qualities and perceptiveness. He showed his interest in the situation and atmosphere around him, and also the historical events of great significance. When King Abdul Aziz was barely 12 years old, he traveled to the country of Kuwait along with his father in the year 1891. He spent a long duration of 10 years, and it was there where he acquired great abilities such as that of leadership and statesmanship. So, as a result of the qualities an d understanding that he had gathered from his elders and teachers, he resolved to restore the rule of his forefathers, no matter what problems come in the way. A start of new era could be witnessed as King Abdul Aziz left Kuwait and went to his hometown Riyadh, leading an army of 60 soldiers. In the future, this small force of army consequently turned out to be the one that overpowered the big force by the will of Allah. King Abdul Aziz Ibn Abd al-Rehman in true words wrote the history and fate of the Saudia Arabia. He used to the powers that no one could think of, as the powers that King Abdul Aziz Ibn Abd al-Rehman used were not worldly materials. These powers included the unifying and awakening of the religious faith among his fellow Muslims, deft, comprehensive politics, and the best of all a courageous and inspiring character for everyone to look at, at the time of sorrow and despair. King Abdul Aziz Ibn Abd al-Rehman brought back and restored the rule of his forefathers from a situation that was virtually considered to be completely destroyed and a situation of political extinction in the country. He did this be re-introducing the real image of Islam and inspiring the people by the teachings of the Great Religion. He started to build to Saudi state and he did that in three major stages. These stages include the recapturing of Najd in 1905, invading over the Shammar clan at Hail in the year 1921, and finally the conquering of Hijaz fours year later in 1924. During the era of birth of King Abdul Aziz Ibn Abd al-Rehman, the area of Central Arabia had been victimized to the issues of complete political disaster and disintegration, and the King Al Saud was forced to fight for his rule with the governers of the land of Havil, known as the al-Rashids. That fight and long lasting conflicts between the two ruling groups led King Al-Saud to evacuate and move his family from the city of Riyadh in the year 1891. The capture of the city of Najd by the Rashids was of quite pain and grief for King Abdul Aziz Ibn Abd al-Rehman along with his parents equally. Najd had great significance in the history of Saudi state as it had been the capital of the earlier as well as the second Saudi state. And thus its capture by the al-Rashids was really a matter of concern for King Abdul Aziz Ibn Abd al-Rehman and his father and this inspired him work for the restatement of his patrimony, and to recover the rule of

Discussion Board 5-2 Essay Example | Topics and Well Written Essays - 250 words

Discussion Board 5-2 - Essay Example Three known forms of managed care that patients or clients have exclusive discretion to choose are Preferred Provider Organizations (PPOs), Health Maintenance Organizations (HMOs) and Primary Care Physician. In all the three forms, clients chose from a list doctors desired to manage their health. The chosen doctors then stand the right to make any decision such as to refer a patient to another specialist. Since the given doctor is to deal with the patient directly, they need to understand personal constructs and understanding of the patient. This becomes easier when applying Psychoanalytic Family Therapy (Nichols, 2013). With Psychoanalytic Family Therapy, individual therapists are able to analyze self-psychology of patients to understand the cause and nature of an underlying problem. Despite complexity of the theory, charges for services offered by Psychoanalytic therapists vary with variation in the conduct of the individual therapist. This exonerates simple reasoning that complexi ty of Psychoanalytic Family Therapy makes it expensive than other

Genetics Essay Example | Topics and Well Written Essays - 2500 words - 1

Genetics - Essay Example Genes are the basics of genetics (Nadeau & Dudley 2011, 1015). Genes are packed in bundles referred to as chromosomes. They are threadlike structures that are located inside the nucleus of a living being. For a human being, there are 23 pairs of chromosomes meaning that there are a total of 46 chromosomes (De Koning & Haley 2005, 386). Of these pairs of chromosomes, 1 pair is the sex chromosomes that determines the sex of an individual and their body characteristics. The other pair of chromosomes is referred to as autosomal chromosomes and their function is to determine the rest of the body make up. Gregor Mendel is referred to as the father of genetics due to his study of the inheritance in pea plants. A gene contains an allel that is inherited from both parents i.e. tongue roller and non-tongue roller are alleles for the ability to roll the tongue and more than two allels can exist for any specific gene but only two of them will be found in an individual. Allels may be similar or different and if they are identical for a gene are referred to as a homozygous. If the organism has two different alleles for a gene, it is a heterozygous. He hypothesized that these allels separate randomly during gametes production i.e. an egg and a sperm that will carry only one allel for the inherited trait. When they unit each gamete will contribute its allele restoring the paired condition of the offspring (Moore 2001, 21). This is referred to as the law of segregation. He also found out that each individual pair of alleles will separate independently of the other pair of alleles during the pro cess of gamete formation and referred this as the law of independent assortment. He also described that if the two allels of an inherited pair are different (heterozygous), only one will determine the organism’s appearance and will be referred to as the dominant allele while the other one is the recessive allele. He referred this as the

Leadership Theory Research Paper Example | Topics and Well Written Essays - 2500 words

Leadership Theory - Research Paper Example Through these people, members of the organization have clear direction on how tasks are to be done through the means and methods imposed by the former. Leadership is the most effective solution in every organization elsewhere. But for years, however, people are still puzzled on how a person becomes a leader (Lussier & Achua, 2009) They keep on thinking if such ability is innate in character or if it can evolve through time and experience. Whether there is a formula on how to become an effective leader, or a certain approach to be used by a person in a particular situation or organization, specifically to the one delegated as a Radiology Department Administrator. Radiology is a branch of science which caters to internal anatomy. Through the technology used in this field of medicine, physicians and medical students are able to visualize the internal make up of the body, leading to informed medical decisions. Radiologists are responsible for operating the machines used in radiology like the x-ray. Of course, in every department, there is a need to assign an administrator to oversee if the express and inherent functions of one department are being performed. In this case it is the radiology department administrator (Gunderman, 2006). The radiology department administrator is responsible for the general direction and supervision of the Radiology Department. That person should be a graduate of a medical school and is licensed to practice such field. The said administrator should be able to plan out strategies to preserve the efficient flow of service. Moreover, the administrator has been given the authority to screen prospective applicants of the said department. In this position, leadership skills are one of the most vital considerations. With that, it is important to know what leadership approach an administrator should use in order to efficiently perform his duties (Griffin and Snook, 2006). The paper shall delve into leadership theories in relation with the posit ion of radiology department administrator, and also to know the leadership theories which perfectly corresponds with the position. Leaders: Are They Born or Made? â€Å"He is a natural born leader† is an expression widely used by people who are delved to conclude that the leadership is an in born trait. It is correct to say that leadership is an innate characteristic, but it may also be developed and acquired through time (Northouse, 2009). A natural-born leader, so to speak, may be attributed to one’s in born skills and abilities like his level of intelligence or even his physical features (e.g. height). These qualities, which may be classified as above normal, tend to impress or intimidate people. With this, superiority over the normal person is created (Jago, 1982). From this perspective, five common factors should be considered in order to know whether the person has the innate capability of being a leader. The five common factors are as follows: 1) Surgency, which is characterized by one’s sociability and propensity to be dominant; 2) Agreeableness, which is shown through compassion and capacity to show empathy; 3) Dependability, which deals with the capacity for organization and credibility of a person; 4) Adjustment, which can be shown through stability and acceptance of oneself; and 5) Intellectance which

View from the Bridge Essay Example for Free

View from the Bridge Essay A view from the bridge: a kind of metaphorical title the obvious bridge is the Brooklyn Bridge in New York. Italian immigrants had been coming to New York for a long time and they tended to gather in communities as America is a very multi racial cosmopolitan area. Catherines aspirations are to cross the bridge to go out, to work, and to go out with her lover Rodolfo. 1) Home: poor and simple but they open it to show their generosity- opportunity to show their loyalty to the Sicilian family. But Eddie says it is his home so he is entitled to his respect provider, it represents food, clothing, the upbringing not just the physical home. Catherines view gratitude for home and she wants to get a job to then pay for furniture for the home e. g. rug. Simple home and cosy, small Beatrices world but is still shared by all people. It represents the hard work and poverty yet the generosity of the people. Workers flat, clean, the flat is Eddies space and his home he wants his respect. Generosity show by: B! Your cousins and yet she is not annoyed for having to look after people and have extra mouths to feed, simply embarrassed as the host: didnt even buy a new tablecloth. Catherine wants to repay Eddie and B for bringing her up. When she gets a job and has enough money she wants a rug and new plates etc she is proud of the home but wants to contribute now she has come of age excitement. Pg 11. The idea is that these people are poor it is a struggle to keep going and they offer shelter to Sicilian relatives and immigrants to get work and send money back to their family. Their willingness to share and Eddies duty to look after family means hard physical work. The home and the family itself have their tensions, jealousies and loyalties. Beatrice does not work her place is in the home. Eddie where, where am I going? This is my house page 61. Massive change before and after Marco and Rodolfo arrive- before; love, poverty but warmth and humour, cosy, struggle Eddie = provider the family with laughter and nurture, welcome and generosity in food, shelter and roof in spite of lack of wealth, loyalty- Catherine looked after and brought up here. After, in Act 2, the home changes to mean respect and his name I want my name back! Hatred, Bad relationships, coldness, tears, fighting the generosity now needs to be owed back this is how you repay me? now deserving something in return. 2) Street: Alfieri tells him that there is no law nothing that Eddie can do to stop Rodolfo and Catherine he must let her go. The only way is to betray them and give them up to the authority as illegal immigrants but the Italian community will take revenge like they did with the young boy whose head bounced like coconuts. Loyalty lies with family and to Sicilian immigrants. Eddie has to rid of Rodolfo to betray the family. Bowling, Louis. Brooklyn paramount where Catherine and Rodolfo see the film. 3) Place of work: Red Hook docks, waterfront, long shore men, piers, plumbers yard. Red Hook docks signify mans world sea breeze links to Sicily and Italy, the comradeship of the men e. g. you coming bowling tonight Eddie? they are good friends, hard physical work and mafia links illegal immigrants come on the ship called submarines they are brought in, own dockers slang, word is associated with the docks and the sea. The labour you feed and keep your family. Miller creates an impression of the docks as a place of manliness but gives an air of underlying Italian immigrants. We learn that they are called submarines. Smells of coffee and bananas and spiders when unloading rough district where Catherine wants to work Eddie is very protective as it is not a place for women. Plumbers yard around where Catherine wants to work, plenty can happen in a block away. Red Hook build huge ships, all about the docks and hard work grafting. Eddie gets embarrassed of Rodolfo he is not manly enough he sings on the docks! For immigrants the work is easy to get, until the mafia are paid off, then they have to scramble like everyone else. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Industrialised Building System: Precast Concrete Elements

Industrialised Building System: Precast Concrete Elements In Malaysia, the implementation of Industrialised Building System (IBS) by using precast concrete elements were introduced since 1966 when the government lauched two projects which involves the construction of Rifle range Road Flats in Penang and Tuanku Abdul Rahman Flats in Kuala Lumpur. From the survey conducted by CIDB Malaysia, the level of usage in IBS in the local construction industry is 15 % in 2003 although many government initiatives have been introduced to encourage the use of IBS. Therefore a study is conducted to study will be conducted to study the current awareness of the usage of IBS in Malaysia. Furthermore this study will be conducted to analyse ways to improve the implementation of IBS in the local construction industry. Chapter 1: Introduction 1.1 Rationale for the Research Industrialised Building System (IBS) was introduced since the 60s in Malaysia. There are several benefits of IBS such as speed up the construction progress and possibly reduce labour force, construction cost and risk as well. Even IBS have many benefits but there is still have some problems in implementing IBS into the construction industry mainly due to lack of knowledge in IBS among the contractor. Research done by Lim Sin Peng in year 2009 showed that the usage or implementation level of IBS is still low in Malaysia construction industry. According to Construction Industry Development Board (CIDB) (2003b) report construction project using IBS in Malaysia stands 15 percentage (%) in the year 2003 and the complete project using IBS in year 2006 only 10 % ( CIDB, 2007b) less than one-third of the total construction project (using at least one IBS product) in year 2006 (CIDB 2007a). The first IBS project, Pekeliling Flat, was initiated by the Government at Jalan Pekeliling, Kuala Lumpur in 1964. The implementation of IBS in Malaysia was not well accepted by the construction industry after the first adoption of IBS proves to be a failure in keeping to construction cost within the estimated budget. Thus, the aim of study is to change the perception of the construction industry towards IBS. 1.2 Problem Statement The implementation level of IBS is perceived to be lower compared to the advantages outlined by the construction industry. The following questions need to be answered before the issues could be addressed: Question 1: What is the implementation level of IBS in Malaysia construction industry? If the implementation level of IBS is consider low in Malaysia construction industry, then only can proceed to the next research question. Question 2: Why there are fewer contractors implementing in IBS? This will provide some ideas that about what stop the contractors from using IBS. Question 3: How to motivate contractor to implementing in IBS? This will provide recommendation to increase the level of implementation to meet the objectives of CIDB and Government to provide better production in construction industry. 1.3 Research Aim The research aim is to examine the reasons and factors of why fewer contractors implement IBS in Malaysia construction industry 1.4 Objectives The objectives of this study are to establish the implementation level of IBS here in Kuala Lumpur as general of Malaysia. The study also determines the barriers to contractors for not implementing IBS. In addition, it also evaluates the usefulness and advantages of using IBS. Moreover, the study also is to recommend factors that would encourage contractor to implement IBS. 1.5 Importance and Benefits of Study The importance of this study is to find out the reasons of unpopularity of this system in Malaysia in comparison to other countries such as Japan, Singapore, and United Kingdom (UK) which have implemented the IBS successfully. In chapter 2, the literature reviews will discussed further. Beside that, the benefits of this study are Getting familiar with the concept of IBS Clear of view on the type and characteristics of IBS Get to know the level of acceptance of IBS in Malaysia construction industry Visualized the benefits and limitation of using IBS 1.6 Scope of Research and Limitation In the dissertation, the scope of study will on focus on the adoption level of using IBS especially in the contractor point of view. Further more, some reasons and factors that might affect the implementation of IBS and what would be the best motivations for contractor to use IBS will be discuss as well. The limitation of this research is the questionnaire requires a lot of respondent around 200 and it does not ensure that they will make any feedback. Due to the limitation of the transport and there are many contractor firms, so this research will only remain in Kuala Lumpur and Klang Valley area. 1.7 Research Methodology 1.7.1 Questionnaire Quantitative method will be used to conduct this research. Question survey will be conducted for targeting respondent from Kuala Lumpur and Klang Valley area to determine their awareness of the certain issues or factors. This method will take some time of conducting a survey, so time must be allowed for late returns and responses to follow up attempts. Moreover, this is the simplest way to obtain information from targeted groups. Data collected from questionnaire will firstly check for the accuracy before carried out to work out the analysis by using statistical analysis software such as SPSS. Objective 1 To find out the implementation level of IBS in Malaysia Objective 2 Determine the barriers for contractor to implement IBS Literature Review Quantitative method Objective 3 Evaluate the positive effect of using IBS Questionnaire Objective 4 Give factors that would encourage contractor to implement IBS Analyze and develop solutions SPSS software Achieve aim and objectives. Conclusion and Recommendation Figure Research Methodological Method 1.8 Structure of Dissertation This dissertation is consists of five (5) chapters as described as below: Chapter 1 Introduction This chapter includes brief description of the problem statement with the purpose of conducting this research and its aim and objectives. It also includes the scope of study and benefits of the study. In addition, a brief description of the method that used in study, collecting relevant data and information. A brief introduction on the subsequent chapters is discussed as well. Chapter 2 Literature Review This chapter focuses on the review made from articles, journal, newspapers cutting, quotes from authors and online articles related to IBS. The fundamental part of this chapter is to discuss in depth about the benefits of using IBS, limitation of using IBS and barriers implementing IBS in construction industry of Malaysia. Chapter 3 Research Methodology This chapter explains the methodology will adopted in detail including the method used by the researcher to achieve the earlier mentioned objective for the research purpose. Chapter 4 Analysis of the Results This Chapter will covers the presentation on the result from carries out the data collected from the respondents through the survey questionnaire will be analyzed and will be tabulated in the form of chart and discussed in detail. Chapter 5 Conclusion and Recommendation This chapter concludes the research, its findings and analysis regarding the issue of the study including the limitations encountered during the research. The last part of this chapter is the recommendations and some personal comment had been given to improve the study as well as future research. Chapter 2.0 Literature Review 2.1 Introduction In this chapter, the author reviewed works done by others through journals, articles, newspaper cutting, and quotes from authors and online articles collected. IBS system is a process to speed up the construction work and to minimize the dependency of labour on site. The objective of this study is further discussed about the barriers of contractor in implementing IBS. Besides that, this chapter also will focus on the basic review of IBS such as definitions, background, types and characteristics in IBS and have a basic introduction about the detail of IBS. Industrialised building is the term given to building technology where modern systematized methods of design, production planning and control as well as mechanized and automated manufacture are applied (Ingemar Lofgren and Kent Gylltoft, 2000) While Building system mean a building system includes design rules and a product system whose parts have compatible interfaces, thus permitting the use of several alternative components and assemblies is assured by means of a dimensional and tolerance system as well as connection and joint (Ingemar Lofgren and Kent Gylltoft, 2000) 2.2 Definition of IBS There was no commonly accepted or agreed definition of IBS. Several authors have defined IBS as process or a technique. Blimas et. al. (2006) and Pan et. al. (2008) defined that IBS is often referred by literatures as off -site construction, off-site production, industrialised and automated construction. Warszawski (1999) explain in detail that an industrialized process is and investment in equipment, facilities, and technology with the objective of maximizing production output, minimising labour resource, and improving quality while a building system is defined as a set of interconnected element joint together to enable the designated performance of a building. Another definition by Trikha (1999) claimed that IBS also may be defined in which all building components such as wall, floor slab, column and staircase are mass produced either n factory or at site under strict quality control and minimal on site activities Another definition that clarified by Junid (1986) where IBS as process by which components of building are conceived, planned and fabricated, transported and erected at site. The system includes balance combination between software and hardware component. The software elements include system design, which is complex process of studying the requirement of the end user, market analysis and the development of standardise component, establishment of manufacturing and assembly layout and process, allocation of resources and materials and definition of a building designer conceptual framework.The software elements provide a prerequisite to create the conducive environment for industrialised to expand. According to Junid (1986), the hardware elements are categorised into three major groups. These include frame or post and beam system, panel system, and box system. The framed structures are defined as those structure that carry the loads through their beams and girders to columns and to the ground whilst in panel system load are distributed through large floor and wall panels. The box systems include those system that employ three-dimensional modules (or boxes) for fabrication of habitable units are capable of withstand load from various directions due to their internal stability. CIDB defined IBS as construction system whereby the components are manfactured in a factory, on-site or off-site, then positioned and assembled into structures with minimal addtional site work. 2.3 Classifications of IBS This section will focus on the classification of the building system that are published internationally and in Malaysia There are four types of building system under IBS in Malaysia and there are namely conventional column-beam-slab frame systems with timber and plywood as formwork, cast in-situ system with steel or aluminium as formwork, prefabricated system and the composite building system is shown in figure 2.1. Each building system is represented by its construction technology, functional and geometrical configuration (Badir et al, 1998). (cited at Thanoon et. al., 2003) According to Majzub (1977) has different concept in classifying building system that is the relative weight of the components should be used as a basis for building classification shown in figure 2.2. The factor of weight has significant impact on the transportability of the components and also has influences on the production method of the components and their erection method on site. This classification method is found to be inadequate to incorporate other building system flourish recently. There are five types of IBS had being used in Malaysia: (IBS Road Maps 2003-2010) Type 1: Pre-Cast Concrete Framing, Panel and Box System The most common group of IBS products is pre-cast concrete of elements in construction industry. For example, there are including columns, beams, slabs, Three-Dimension (3D) components (balconies, staircase, toilet, lift chambers), permanent concrete formwork, and so on. (CIDB, 2005). Pre-cast concrete framing, panel and box system is under categories of prefabricated system. The advantage using this is because it cans minimum waste due to work environment in factory is easier to control. Panel system is use for the construction of interior walls and exterior walls offer speed of construction in many ways. For box system will achieve ultimate objective of industrialization that is a maximum saving of human labour on site. Figure Pre-cast Concrete Elements Type 2: Steel Formwork Systems This system considered as least prefabricated IBS, as they generally involve site casting and subject to offer high quality finishes and fast construction with less site labour can come in tunnel formwork, beams, columns, and slab moulding forms permanent steel formworks (metal decks) and so on. (CIDB, 2005) The steel formwork is prefabricated in the factory and then installed on site. Figure Steel Formwork Systems Type 3: Steel Framing System This system always be the popular choice and used intensively in the fast-track construction of skyscrapers. Recent development in this types system included the increased usage of light steel trusses. Steel is non combustible material and improves fire safety and reduces amount of structural damages in the event of a fire happen. Example: Steel beam, columns, portal frames, roof trusses. (CIDB, 2005). Steel framing also consider as prefabricated system and it to be erected whereby welding at joints are conducted. This system cans faster the progress construction. Figure Steel Frame Systems Type 4: Prefabricate Timber Framing System While the latter are more popular, timber building frame offering interesting designs from dwelling units to buildings requiring high aesthetical values such as chalets for resorts Example: Timber frame, timber roof trusses (CIDB, 2005). The advantage of the system is mainly in the interior flexibility, as large space can be used for different functions and can be easily changed or modified according to the use. Figure Prefabricated Timber Framing System Type 5: Block Work System This system has revolutionizes by the development and usage of interlocking concrete masonry units (CMU) and lightweight concrete blocks. The tedious and time-consuming traditional brick-laying tasks are greatly simplified by the usage of there effective alternative solutions. Block work system also consider under prefabricated system. The benefits of block work system are faster construction and increase bricklayer longevity. Moreover, its also increased energy savings like lightweight concretes resistance to heat flow is twice of medium and heavy weight concrete, its mean that less heating/cooling energy is needed. Figure Block work 2.4 Characteristics of IBS It is important to have the following characteristics only consider to be accepted as part of the IBS and ensure the achievement of proven benefits of IBS. Each of them will be discuss briefly at below (CIDB 2008): Industrial production of components though pre-fabrication; or highly mechanized in-situ processes. For example, permanent steel formwork Reduced labour during pre-fabrication of the components and site works. Modern design and manufacturing methods involving information Technology such as the usage of Computer Aided design (CAD) and Computer Aided Manufacturing (CAM) Systematic Quality control such as ISO 9000 principles Open Building Concept i.e permitting the hybrid applications, and adaptable to standardization and Modular Coordination (MC) Figure The Characteristics of Building System Sources: Adopted from Abdullah M.R., 2009 2.5 Implementation Level of IBS in Malaysia The use of IBS have various advantages such as the reduction dependency of foreign workers, less wastage, less volume of building materials, increased environmental and construction site cleanliness and better quality control compare to conventional method. These advantages also promote a safer and more organised construction site, and reduce the completion time of construction. Many world-class Malaysian developers have chosen IBS over the conventional methods for important projects such as the Petronas Twin Towers, Putrajaya, KL Sentral, and KLIA. (IBS Roadmap, 2003 -2010) Even so, the usage level of IBS in building is still low. From a survey conducted by CIDB Malaysia, the usage level of IBS in the local construction industry stands at only 15% (IBS Survey 2003). The early efforts of the Government to encourage the use of IBS in the construction sector has yet to garner a good response, and this sector is still practicing conventional construction methods that have proven time and again to be wasteful, dangerous and messy. Relatively, the low labour cost in this country is the root cause of the industry failing to reform and being complacent with the current level of productivity, quality and safety. (IBS Roadmap, 2003 -2010) Moreover, according to the newspaper the star 2009 stated that Jamilus explained that IBS was a construction technique in which components were manufactured in a controlled environment (on-site, off-site), transported, positioned and assembled into a structure with minimal additional site work. Beside that, out of 1,400 contractors in Johor, there only 4% of it are using this systems. Moreover, he said that since year 2008, there only 51 contractors in the state have been reported to use the IBS system in their building projects and the number were expected improve in time. (The star, 2009) 2.6 Malaysias Experiences in IBS The usage of IBS is not new in the Malaysia construction industry. The idea using IBS in Malaysia was first purpose during the early 60s when the Minister housing and Local Government visited several European countries and evaluated their building system performance. At the time, the government makes a big decision to give a try on a two pilot projects using IBS concept. The first project, Pekeliling Flat was constructed along Jalan Pekeliling with construction of 7 blocks of 17 storey flats, and 4 blocks of 4 storey flats comprising around 3,000 units of low cost flats and 40 storey shop lot and this project using large panel industrialized prefabricated systems. On the other hand, the second project was built in Penang with the construction of 6 blocks of 17 storey flats and 3 blocks of 18 storey flats comprising 3,699 units and 66 shop lots along the Jalan Rifle Range and this project was using the French Estiot System (Din, 1984). Even though the first implementation IBS was not successful due to the failure to keep within cost estimation but there are some successful adoption too. Among the significant projects that implement IBS are including KL Sentral. KL Convention Centre, KLIA, etc Following is the Successful implemented of IBS throughout Malaysia (CIDB Malaysia, 2003) Year 2007 Stormwater Management and Road Tunnel (SMART Tunnel), Kuala Lumpur The Spring Shopping Mall, Kuching, Sarawak Year 2006 Kuching International Airport, Kuching, Sarawak Persada Johor International Convention Centre, Johor Bahru Year 2005 Serdang Hospital, Serdang, Selangor The Curve, Mutiara Damansara, Selangor Year 2001 Kuala Lumpur Sentral ( KL Sentral), Kuala Lumpur Likas Stadium, Kota Kinabalu, Sabah Year 1998 Kuala Lumpur International Airport (KLIA), Sepang, Selangor Malawati Indoor Satdium, Bukit Jalil, Selangor Year 1997 Petronas Twin Tower, Kuala Lumpur Bukit Jalil, Bukit Jalil, Salangor Year 1984 Daybumi Complex, Kuala Lumpur Year 1981 High end bungalows and low cost houses throughout Selangor 2.7 The Advantages for IBS adoption in Construction Industry There are some several advantages using IBS (MCRJ, 2009) 1. Reduce Remittances by foreign worker: The Government aimed to achieve 100 percent usage of IBS and to reduce to 15 percent or approximately 50,000 of foreign workers in the construction industry by 2010. With the current foreign workers totaling 227,000, the remittances of the foreign workers amounted to about 7.5 billion. It is expected that the Government would be able to reduce the remittances with the full implementation of IBS. (Bernama.com, 2006) 2. Enhance Efficiency of Construction Process and Higher Productivity: IBS is a methodology whereby a local construction industry is driven towards the adoption of an integrated and encouraging key players in the construction industry to produce and utilize pre-fabricated and mass production of the building at their work sites. This will help to enhance the efficiency of construction process, allowing a higher productivity, quality, time and cost saving. (CIDB, 2004) 3. Produce Better Product: IBS promises elevated levels of expertise throughout the industry, from manufacturers, installers, engineers, planners, designers, and developers. The benefits of IBS will ultimately produce better products for the population (CIDB, 2003) 4. Reduce Wastage, Less Site Materials, Costs, Cleaner and Neater Environment: The IBS, which enables on-site prefabricated or pre-cast building components manufactured at factories offers minimal wastage, less site materials, cleaner and neater environment, controlled quality, and lower total construction cost (CIDB, 2003). For example, the repetitive use of system formwork made up of steel, aluminium, etc and scaffolding provides considerable cost savings (Bing et al. 2001). 5. Higher Quality of Component: An industrialised building system component produces higher quality of components attainable through careful selection of materials, use of advanced technology and strict quality assurance control (Din,1984) 6. Reduce Labour at Site: Prefabrication takes place at a centralised factory, thus reducing labour requirement at site. This is true especially when high degree of mechanisation is involved (Warszawski, 1999) 7. Faster Completion: An industrialised building system allows for faster construction time because casting of precast element at factory and foundation work at site can occur simultaneously. This provides earlier occupation of the building, thus reducing interest payment or capital outlays (Waleed et al., 2003) 8. Not Affected by Adverse Weather Condition: Construction operation is not affected by adverse weather condition because prefabricated component is done in a factory controlled environment (Waleed et al., 2003) 9. Flexible Design: An industrialised building system allows fexibility in architectural design in order to minimise the monotony of repetitive facades (Warszawski, 1999). An industrialised building system provides flexibility in the design of precast element as well as in construction so that different systems may produce their own unique prefabrication construction methods (Zaini, 2000) 2.8 Barriers of Adoption in Malaysia Construction Industry IBS can replace the conventional building system which is labour oriented However, since the first project of IBS not well accepted by construction parties because of fail to deal with the risks such failure of keep within the cost estimate. For example, the first project incurred 8.1 % higher costs than a similar building that using conventional construction method, while the second project was 2.6% lower than the cost. Both projects also completed in 27 months in term of compare to the construction speed but are inclusive the time of set up the recasting factories too. When come to the quality, the conventional method seems have better quality than IBS. In conclusion, there is a competitive with conventional construction method. Even though IBS is good to implement due to its advantages but the implementation of usage level is still very low. According to Waleed et. al. (2003), the common consensus of all the stakeholders of construction in Malaysia is that, the IBS implementation in Malaysian building construction industry is still very low compared to the conventional methods. This is due to several reasons(MCRJ, 2009): 1. Costs and Return Investment: Wide swings in houses demand, high interest rate and cheap labour cost, make it difficult to justify large capital investment. At present there is an abundance of cheap foreign workers in Malaysia and contractors prefer to use labour intensive conventional building system because it is far easier to lay off workers during slack period. The economic benefits of IBS are not well documented in Malaysia and the past experiences indicated IBS is more expensive due to fierce competition from conventional building system. 2. Lack of skilled and knowledgeable manpower: Fully prefabricated construction system requires high construction precision. Malaysian labour force still lack of skilled workers in IBS implementation. 3. The Practices: The construction industry is very fragmented, diverse and involves many parties. Consensus is required in the use of IBS during planning stage. 4. Knowledge based: Lack of Research Development (RD) in the area of novel building system that uses local materials. Majorities of IBS in Malaysia are imported from developed countries, thus driving up the construction cost. Engineering degrees in local universities seldom teach about the design and construction of IBS. 5. Low Quality: The use of IBS in Japan and Sweden are so successful due to high quality and high productivity but it sis the opposite in Malaysia. Previous projects constructed with IBS concept were of low quality and high construction cost. 6. Lack of Incentive and Awareness: Due to the lack of incentive and promotion from government in the use of IBS, many many architects and engineers are still unaware of the basic elements of IBS such as modular co-ordination. 7. Lack of Scientific Information: An IBS system can only be acceptable to practitioners if its major advantages are valuable compared to the conventional system. However, up to date, there is inadequate corroborative evidence to substantiate the benefits of IBS system. It is therefore, arguable that the implementation of IBS is particularly hindered by lack of scientific information (Badir et al., 2002) 8. Wastage of Material: Standardization of building elements faces resistance from the construction industry due to aesthetic reservation and economic reason. One good example of this is when a 300mm thick modular standardized floor slab has to be used although a 260mm thick floor slab can achieve the similar structural performance. This results wastage of material (Waleed et al., 2003) Issue that related to IBS and contractor 1. IBS first time use by DBKL in infrastructure project of build a bridge Jalan Dewan Bahasa-Jalan Hang Tuah because of time saving and reduce traffic jam. This also can give benefit for those students that around the school area. Beside that, around 75 % of IBS have been use to prevent any problem that not complete according to the schedule. Ibs also can save time, reduce labour and site very clean, tidy and have quality. Mostly IBS is use for building. This project is the first infrastructure project using IBS. Moreover, the rest of the project will be using IBS. 2.9 Summary of the Chapter Nowadays in Malaysia, IBS still being developed and applied in new building. Mean while, the implementation level is still very low what has anticipate by the government. The purpose of IBS is very clear as an alternative for conventional method and also reduces the dependency of labour, and increase the performance in time, cost, and quality. The Government of Malaysia promote IBS component to the construction industrials. In the literature review have proved that there are many benefits of IBS but still is low usage among contractors and the implementation of using IBS level is still very low. Chapter 3 Research Methodology 3.1 Introduction Research methodology explains methods that used in the research study, what data have been collected, what method is adopted, why particular technique of analyzing data used; all of these will be answered in this chapter. The quantitative approach will be carried out in this research and the questionnaire survey method will be used in this research. This section of study will focus on the method of the study to achieve the objective of this research. The questionnaire has been chosen to survey the factors, and degree of acceptance, usage, advantages and comment of adoption in IBS. This method is saving in terms of time and cost as well as convenient as it can distributes to large amount of respondent but the possible also did not get receive any respond from respondent and the quality of the information gather from questionnaire might inconsistent and inaccurate and also need to be carefully analysis. 3.2 Method of Research Figure 3.1 shows the methods that be carried out in order to achieve the objective of this study and followed by the explanation of each step. Constructing Questionnaire Distribute Questionnaire Results Gathering and Analysing Conclusion Figure Method of Research 3.2.1 Construct the Questionnaire For the purpose of designing the question, the research objectives and literature review had been taken into account to lead to differentiate various issues, topics and ideas to create the questions in the questionnaire. The quantitative questionnaire will be use in this study. Before questionnaire to be produce out, there should be required to review thoroughly to the literature review and the research aim and objectives. This is to make sure that there will not be out of topic from the research, this is the initial stage for formulating question. Secondly, produce question that can achieve aim and objectives and related to literature review. The third stage is to make the questionnaire easy to understand and suitable with comprehensive but short enough, no leading question and double question. This will make respondents can fill up easily and faster due to the possibility that the respondents are busy. 3.2.1.1 The Rationale of Questionnaire Design The first part is ask about the background or experiences a